Sacks on our Backs >>2013<<

OFRIN - Music Video

40 Frauen aus der arabischen Welt arbeiten mit der israelischen Musikerin OFRIN an einem Musikvideo für ihren Song »sacks on our backs«

Concept & Directing CargoCult
Camera Andrea Huyoff & Sven-Ole Renneke
Dancers Ofrin, Rainer Müntinga
Costumes Beate Huss, Sophie Baumgartner, Andrea Huyoff, Gundegma Ersel, Hanna Grunau-Koschek, Mary Grewe, Gülhan Toy, Ayca Celik, Esra Istanbul, Priaphon Hansakun, Hayfaa Chaabi, Randa El-Ladaoui and many more
Edit Andrea Huyoff, Ofrin
3D Jonas Buli

www.cargocult.de | post@cargocult.de

Imagine 40 Arab woman dressing beautiful OFRIN from Israel for her song »sacks on our backs«

»Same problem different day, we keep carrying these sacks on our backs not pulling our looks up concentrate on what‘s mine and myself border is no strange word here, do you still mean what you say ? Do you believe what you mean, do you for real?« We all want to belong to something or someone yet at the same time maintain our individuality. This dissonance creates a random synchronicity, which ends in a sculptural solidification and petrified as a showpiece of commonality.
Based on this idea, an improvised performance was filmed in a public space and edited into a video clip. Two bodies present the difficulties to exist together by variating between synchrony and asynchrony. Since the performance takes place in public, it acquires a socially relevant dimension, a sense of belonging. Through their interpretation, the performers (Ofrin and Rainer Müntinga) manage to combine poetics with humor.
The Video was also a learning exercise in which Cargocult has formed a team of 40 women from 20 different nations to share, participate and understand the meaning of a creative process. Together they have listened to the song, read the lyrics and spoke over interpretations, then followed by a phase of designing and creation in which the dancers took part in. This video is a long-term project in which the process is no less important than the result.
Ofri Brin aka Ofrin is a Singer, Creator, Artist living in Berlin, lately releasing her third album. After two successfull albums (including her second album »on shore remain« produced by eddy stevens, who worked with fatboy slim, moloko, roisin murphy and zero 7) Ofrin releases her third album »The Bringer«, this time she herself in charge for production, texts, composing, graphics, video art and costumes. From a very young age Ofri expressed herself through singing, sculpturing designing painting, participating in several musical projects arround the world (Tel Aviv, New York, Brighton) until moving to Berlin and establishing her band »Ofrin«. The Band has got success both medially and commercially (for example super reviews in the rolling stones magazine and sold out tours arround europe).
The Third album came out at the Berlin Label Kreismusik and the attention that it got, led Ofrin to participate in the Berlin Fashionweek and the highly estimated Platform TED- Talk. Her 4th StudioAlbum „The Bringer“ was released in 2014.